Paid Search is perhaps the most harmonic enactment of the golden mantra The Right Offer in front of The Right Person at The Right Time. (Amazon may be tied for first place here, actually…) SEM skill comes in building scale. A highly data driven approach is fundamental. We are continuously unearthing and cultivating an ever-growing list of terms, categories, and longtail correlations for you, as we continue to process data based on response. We have unique tools and techniques to identify new customers for you. And we can reach them with search terms that none of us had thought would be applicable.